Nissan submits several applications to acquire ownership of 4 of its brands in the Web 3.0 space and launches its marketing experience in Metaverse

Japanese auto brand Nissan has become the latest automaker to increase its Web 3.0 presence, after the brand applied for 4 new Web 3.0 trademarks. Its Japanese unit gets car sales experience in the Metaverse.

Based on the applications filed by the brand on March 7 with the United States Patent and Trademark Office (USPTO), the new applications cover its brands INFINITI, NISMO and Nissan.

The filings with the USPTO revealed Nissan’s plans to create virtual products including clothing, cars, headgear, trading cards, games, tickets, and to launch a non-fungible token store for trading and minting tokens (NFTs).

The company has also outlined its plans for its marketing and “entertainment services” in the Metaverse, which include the provision of videos, photos, artwork, tickets, audio clips, music, online trading cards, as well as the launch of a website with all the information on the proposed non-fungible tokens. From Nissan and how it works.

In addition to the above, Nissan also intends to release “a non-downloadable computer program to use as a digital wallet,” according to the application.

Nissan allows its users to test drive its cars in the Metaverse

on March 8th, announced Nissan Japan is currently conducting a three-month “demonstration trial” of its virtual store “Nissan Hype Lab” and aims to allow its users to “explore, buy and test drive” cars while in the Metaverse.

Nissan Hype Lab. Source: Nissan

“At the same time, we will study the possibility of new ways to sell cars,” the brand wrote in a statement.

The experience, which will run from March 8 to June 30, will allow customers to visit the virtual storefront “24 hours a day” using a computer or smartphone, and customers will be able to create their own virtual personas and interact with virtual sales staff during specific hours.

Screenshot of a test drive in Nissan Hype Lab. Source: Nissan

Moreover, customers can place an order to purchase cars and complete purchase contracts through the aforementioned virtual sales office, according to the announcement.

The Nissan Hype Lab allows users to purchase Nissan vehicles in the metaverse. Source: Nissan

Also made by Nissan previouslyIt completed five trademark ownership applications in October 2022, involving some of its most popular car models, including the Skyline, Z and GTR.

Currently, trademark attorney Mike Kondodis said the submissions by the auto brand indicate that it is initiating plans that include providing non-fungible token-backed media, creating online non-fungible token stores, launching digital wallets, as well as token mining and trading. and launch storage programs.

Related articles: Keep an eye out for major company NFT trademark filings this year

It is worth noting that the auto giant General Motors has been very active in submitting applications for non-fungible codes, as its last application was submitted for its latest brands on February 16th, and the application included its two brands, Chevrolet and Cadillac.

Ford, the American automaker, also prepared for its entry into the world of non-fungible symbols and metaverses last September, when it submitted 19 applications for its trademarks.

Despite the continued downturn in the crypto market, multinational companies are still pressing ahead with applications for ownership of their brands in the web 3.0 space, crypto, non-fungible tokens (NFTs), and metaverses.

Kondoudis said that 2022 saw record numbers of trademark ownership applications filed in the space of non-fungible tokens, metaverses and cryptocurrency-related products.

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