The live broadcast platform launched by Snoop Dogg and built on Web 3.0 technology will go live in April
Shiller, the live-streaming platform built on Web 3.0, co-founded by Snoop Dogg and tech entrepreneur Sam Jones, is set to launch in April, after being announced in January.
While it’s not yet clear why the singer did this, Calvin Broadus, the rapper’s real name, has begun touting Schiller as the platform of the future, tailor-made for high-profile artists in the online music scene.
“I’m excited to partner with Sam Jones to bring the Schiller app to audiences,” said Snoop Dogg. “This app provides a true platform for creators to reach their audience in unique ways and monetize their content.”
According to the platform’s website, the platform will provide “a one-stop-shop for creators, and will feature key NFT projects, artists, brands and opinion leaders, allowing them to monetize their followers and connect with their fans.” Where creators will be able to share products taken from commercial sites and promote non-fungible tokens (NFTs).
The Shiller platform will also allow artists to use Token-Gate technology with their content, i.e. they will be able to provide exclusive access to specific digital asset holders to different features, such as events, all different forms of content, as well as communities.
In addition, the app will enable creators to create their own digital tokens and permits, which can be displayed on the Shiller marketplace and marketed within live audio or video presentations.
It is worth noting that Snoop Dogg has been involved in several non-fungible token projects and investment deals in recent years, prior to announcing his role as co-founder of Shiller.
In January 2022, the artist teamed up with metaverse ecosystem Fluf World and virtual reality studio Beyond to hold a one-day charity NFT auction for the New Zealand-based nonprofit Auckland City Mission, which raised over $1 million. Later that month, Snoop Dogg partnered with The Sandbox metaverse to release a set of non-fungible icons called “Snoop Avatars”.
The rapper became famous in the Web 3.0 space when he and fellow rapper Eminem teamed up to feature the Bored Ape Yacht Club (BAYC) characters in their music video.
Although Snoop Dogg has been heralded as one of the faces of the world of Web 3.0 and non-fungible tokens, he was embroiled in a class action lawsuit in December after allegedly promoting BAYC group tokens, along with other musicians, such as Madonna, Justin Bieber, Post Malone and DJ Khaled. .